About

Count on our 50+ years of energy management experience to help you

The Optima team

Martin Gummer, Managing Director

E   martin@optimaenergy.nz
P   +64 27 474 4844

The company’s Managing Director is Martin Gummer. Martin has a 40-year management career spanning the private and public sectors, along with degrees in economics and law. In the late 1980s and early 1990s Martin was an elected member of the Auckland Electric Power Board and involved in energy management at Fletcher Challenge. In 1993 he became the founding CEO of EECA, successfully establishing and leading the organisation through its first four years. From January 2015 until April 2020 Martin was a Business Development Manager at Energy Solution Providers (ESP) and for most of that time its leading sales generator.

While at ESP he spearheaded its entry into the industrial and food processing markets. He also met with hundreds of energy-using businesses and organisations across New Zealand, giving him practical insight into how best to help businesses save energy.

Dan Coffey, Advisory Director

Martin is assisted by Advisory Director Dan Coffey. Dan is an engineering consultant with 26 years’ experience as a valued adviser on and administrator of energy efficiency measures. Dan is known and respected throughout New Zealand and brings a unique breadth of perspective to Optima.

Recently he was inducted into the Energy and Carbon Professionals (CEP) New Zealand Hall of Fame.

Graeme Burke, Energy Consultant

E   graeme@optimaenergy.nz
P   +64 22 177 1619

Optima is also assisted by Graeme Burke of energy consultancy Energy Veritas. Graeme’s 40+ year career has spanned both the supply and demand side of New Zealand’s energy sector, including time working as an energy auditor. Graeme works part time with Optima on a range of technical, data analysis and reporting activities.

Lisa Chen, Business Support

E   lisa@optimaenergy.nz
P   +64 22 177 1619

Business support services are provided by Lisa Chen. Lisa provides support for customer service, administration, accounting, project management, and health and safety. She has worked in Business Co-ordinator and Office Manager roles for many years. Lisa works closely with Martin to provide friendly, professional support for each new client’s project.

Our key associates

We augment our own capabilities by drawing on expertise and support through associations with several quality energy sector businesses and organisations.

This consulting and analytics company specialises in energy supply and tariff negotiations, and in ICT-based data analytics.

Total Utilities is the New Zealand distributor for smart, compact Centrica Energy Insights real-time data measurement technology and software. The sensor technology is designed for simple, quick, non-intrusive installation with minimal business disruption and requires no maintenance.

Energy Insights is produced and marketed by Centrica – a major British multinational energy and services company. Centrica’s PowerRadar reporting platform uses Amazon Web Services’ cloud-based platform.

Whirika is a well-established New Zealand specialist engineering energy management consultancy that provides expert advice for industrial, food processing, wood processing, supermarket and institutional customers.

Whirika’s professional engineers include accredited energy auditors and IPMVP Certified Professionals with expertise and experience in advanced energy monitoring and analytics.

Circit is a service-oriented electrical contracting firm, based in Auckland and Christchurch. The Circit team supports Optima with a range of technical services including producing single electrical line diagrams, deploying the metering equipment, equipment installation where required, troubleshooting and fixes, and technical support to clients.

Our main products and services generate strong ROIs without EECA funding. Nonetheless we will engage with EECA where and when beneficial to our clients.

We are a bronze member of Carbon and Energy Professionals New Zealand, the industry body for energy management firms and professionals.

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